Application of BIG Data techniques to a problem

In my blog posts, I have described the ways in which BIG Data can be used to benefit organisations, help with decision making and provide solutions to problems. In this blog, I will describe some methods that can be used to apply BIG Data techniques to solve the problem of designing targeted advertising.

Targeted advertising is an advertising technique used by companies where they will personalise the ads to the specific user which are tailored to each user based on the data they collect about the user. 

Companies such as Google and Facebook invest an immense amount of money to make sure they are able to collect and store as much data from each user as they physically can. They will then use BIG Data analysis techniques to analyse the data they collect.   

These companies utilise targeted advertising as they are able to collect massive amounts of data from each of their users which makes their advertising a lot more accurate due to the massive size of their data sets. 

One way these companies get data about their users is from using tracking cookies which track which websites a user is browsing even if that company does not own the other websites that the user is browsing. This information is extremely useful for companies that utilise targeted advertisements as if the user is browsing the a specific website then they can show advertisements related to that website.  

Targeted advertising is an extremely valuable strategy which generates billions and is the majority of these company's revenue. They are also able to take this data they collect and sell it to other companies which.

BIG Data analysis allows these companies to process and analyse these massive sets of data they collect from their users using BIG Data technologies to combine multiple sources of data, such as tracking cookies, video posts, and social media comments, to provide the company with the true view of the data which gives them valuable insight into which ads they should show each user to generate as much revenue as they possibly can. 

BIG Data makes it much easier for companies to design targeted advertising due to the massive amounts of customer data available to these companies. For example, every hour on Facebook, there are millions of comments posted which will be stored in massive data sets to be searched for keywords which will then be used to personalise the advertisements that are shown.

For example, if a user comments about smoking then they will receive ads about smoking and vaping as they are much more likely to purchase the product being advertised compared to if a user that posted comments .


Comments

  1. Sean Paul McClintock27 May 2026 at 03:11

    The companies and targeting me for Ads so they can make more money... it completely works!

    ReplyDelete
  2. Joseph Donnelly27 May 2026 at 03:36

    Ever find yourself buying stuff you never new you needed?

    ReplyDelete
  3. Levi DataSecure27 May 2026 at 05:35

    Great reading about all the applications of big data techniques

    ReplyDelete

Post a Comment

Popular posts from this blog

Future applications of BIG Data

Today, I have learned about the future applications of BIG Data and the controversies associated with these applications, such as the controversy over the use of BIG Data analysis to identify, predict and take pre-emptive action against crime.  One future application of BIG Data that I learned about was to train machine learning algorithms for use in the military to provide warfighters with real-time information to give them a tactical advantage. Another application of BIG Data within the military is intelligence gathering as BIG Data analysis techniques can be used to search through data sources such as text messages and social media posts for key words or patterns to provide actionable information.  Another future application of BIG Data that I learned about was the application of BIG Data within the shipping industry. Predictive analysis is used within the shipping industry to provide insight into the condition of the ship as well as information about the ship based on data...
Read more

Strategies for Limiting the Negative Effects of BIG Data

 Today, I learned about some strategies to limit the negative effects of BIG Data. One of these strategies could be to give the person that generates the data power over the decision for how the data can be used and who is allowed to use the data, however some people believe that this solution is not enough and that there should be stronger restrictions. The data protection act 2018, which is based on the EU's GDPR legislation, is another strategy to limit the negative effects of big data. The data protection act lists strict rules for data controllers about how the data is stored and used, such as processing personal data is only allowed if consent is given by the owner of the data.   
Read more