Contemporary applications of BIG Data in business.

 Today, I have learned about the contemporary applications of big data in business. Prior to the development of big data tools, many businesses were only able to use a small portion of the data they gathered for analytical purposes as they lacked the tools required to analyse entire data sets. 

The ability to process and analyse massive data sets enables companies to extract business value from the data, which results in increased opportunities in the data mining and machine learning industries.

I also learned about how big data analysis applications benefit businesses by enabling them to understand customers better, allowing the business to use predictive marketing techniques to increase revenue, as well as lowering costs and allowing for equipment maintenance to become proactive. Another benefit of big data analysis for businesses is that it provides information about products and market trends. 

Another benefit of big data analysis that I learned about is that supply chain operations can be agile and are able to adapt quickly to new changes or problems that are presented. 


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