Implications of BIG Data for Society

 Today, I learned about the implications BIG Data has on society, specifically the implications big data has on society when used in politics. BIG Data is being used by every political party to influence who people vote for, the result being that BIG Data has a massive impact on who is running governments. 

By collecting massive amounts of data sets from social media posts, BIG Data allows political parties to send targeted messages to specific individuals based on keywords from social media posts to persuade their voting decisions. 

Another implication of BIG Data has on society is that we are constantly being surveilled as the data from everything you do is collected and stored, yet only less than 1% is actually being analysed, which has resulted in many public cases of privacy breaches. There is also concern that all of the surveillance and data collection that is happening could result in a similar situation to china where they are under constant surveillance with everything they do having an impact on their quality of life. 

Historically, the collection of data from individual's has caused massive issues for the individuals such as in 1940 when the Nazi's adapted the census in the Netherlands to track and apprehend specific populations.

Comments

  1. Sean Paul McClintock27 May 2026 at 03:05

    what's the point of having all this data but only uses 1% of it?!

    ReplyDelete
  2. Joseph Donnelly27 May 2026 at 03:24

    seems like a lot of expense and effort to store so much data just to analysed. Big brother "might be" watching?

    ReplyDelete

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