Limitations of Predictive Analysis

Today, I learned about the limitations of predictive analysis. In my previous blog posts, I talked about how I learned about the use of predictive analysis within BIG Data, and how it is the use of algorithms to predict the likeliness of future events based on the analysis of data collected. 

I have learned that despite the fact that big data analysis relies on massive data sets, these data sets usually don't represent the entire population which means that predictive analytics may be inaccurate when it is applied to individuals. 

I also learned that while predictive analysis provides organisation with information that can be used to make important changes or decisions, it does not guarantee that the organisation makes the correct decision and it is ultimately up to the organisation to use the information provided by predictive analysis methods appropriately when they are making decisions.

 

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